About Us – Racial Experience Lab Limited

Racial Experience Lab makes visible the often hidden struggles of Black and Ethnically Diverse Groups in workplaces and communities. We create spaces where experiences of racism, exclusion, and other intersecting forms of discrimination are heard and valued. Through courses, coaching, webinars, workshops and reflective practices, we support individuals in navigating challenges, while helping organisations foster cultures of inclusivity, fairness, and unity for all, irrespective of race.

Racial Experience Lab was founded on Dr Yvonne Williams’ doctoral thesis The Black Face with an Invisible White Mask. Her research explored the psychological impact of experiencing systemic racism through the intergenerational forms of trauma that manifest for many. Using heuristic inquiry; a process of self-reflection, storytelling, and discovery, Dr Williams uncovered not only her own survival journey but also the shared truths of others.

“Heuristic inquiry doesn’t just study liberation; it becomes it.” – Dr Yvonne Williams

From this process, three life changing principles emerged: Power, Freedom, and Control. Before her PhD, Dr Williams avoided racial discourse, but when issues of race surfaced during her fieldwork and on her university campus, being racial avoidant was no longer an option.

Our Core Principles

Power

Stand in your power

 

Freedom

Live with authenticity

Control

Be the author of your story

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Storytelling became her tool for expression, giving her FREEDOM to speak truth to power, POWER to authenticate her narratives, and CONTROL over her research direction. This allowed her participants to interpret their own transcripts, enabling them to become the authors of their own narratives. Later when challenged for following such approach, she stood firm, speaking truth to power.

For many, these principles have been stripped away in both work and daily life, leaving them bound by past traumas and internalised narratives. To support others in healing, Dr Williams founded Healing Artistry Ltd in 2019, providing one-to-one counselling for people of all backgrounds. Rooted in the core principles of Power, Freedom, and Control, this work helps individuals who may feel powerless, silenced, or lacking control in their lives to restore their agency and voice. She later established the RacialExperienceLab as a separate venture, dedicated to collective empowerment using trauma-informed cultural practices. Centred on storytelling, critical reflection, and emotional healing, our work at the Lab fosters holistic transformation by helping People of Colour reclaim their agency and authenticity within any setting.

Working towards a better future

Racial Experience Lab is a company with a social purpose. We commit to donating twenty percent of our profit to charities that demonstrate or are actively working towards building racial equity within their organisation. Our mission is centred on the experiences of People of Colour, yet it is inclusive of all, because we believe that equity and collaboration open the door to sustainable change for all.

Reach us now

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